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Blogs

You have landed in the right place! Here you will find helpful resources, insights, and information about marketing your business. From helpful tutorials to the latest news and trends in our industry, we strive to create content that helps make your experience better. With a variety of topics ranging from basic to more advanced tips, you can find valuable information that you need for success. Thank you for taking the time to read our blog – we hope you find it useful and informative.

Feature Blog

Soaring Beyond Labels: Women in Marketing Inspire Inclusion at Wingman 

Soaring Beyond Labels: Women in Marketing Inspire Inclusion at Wingman 

In the dynamic world of marketing, women are not just breaking through glass ceilings but shattering stereotypes that have confined them for decades. At Wingman, we believe in defying expectations, and our female marketers are a testament to that. In honour of International Women’s Day, this blog explores how women…
old dog - You CAN Teach An Old Dog New Tricks - David as a boy on 70s background.
You CAN Teach an Old Dog New Tricks

You CAN Teach an Old Dog New Tricks

By Crew Chief: David Daigle Spoiler alert: You CAN teach an old dog new tricks I turned 50 a couple of weeks ago. You know what I did? I turned the old saying, “you can’t teach an old dog new tricks” on its head. In the last two weeks alone, 


groundhog day
Getting to the Day After Groundhog Day – We Got Your Back

Getting to the Day After Groundhog Day – We Got Your Back

“Then put your little hand in mine. There ain’t no hill or mountain we can’t climb. Babe. I got you babe. I got you babe.” Can you hear Sonny and Cher’s, “I got you babe” blasting through the radio in small-town, Punxsutawney, Pennsylvania? Do you see Bill Murray’s character waking 


mental health - sugar scrub, cream, essential oils sitting on a palm leaf
Mental Health: 3 Tips to Keep You Thriving

Mental Health: 3 Tips to Keep You Thriving

Since Bell Let’s Talk day is happening tomorrow; I’ve decided to write a little bit of my mental health journey after losing my job due to Covid-19. I would like to thank the Wingman team for giving me the opportunity to share my story. You guys are amazing!  Adriana  On the day of my 


Website traffic hands on keyboard
How long does it take to get website traffic?

How long does it take to get website traffic?

You thought you’d have more leads and sales by now! You launched your new website yesterday and still haven’t seen any forms be submitted. A little doubt knocks at your brain and suggests that you wasted your money or were sold magic marketing beans (again maybe?). The Wingman crew wants 


Three Bones
Successful business owners have three bones: a wishbone, a backbone and a funny bone

Successful business owners have three bones: a wishbone, a backbone and a funny bone

Vision, ambition, and humility form a winning combination. Lose one, and you may never realize your true potential. Singer and actress Reba McEntire said, “To succeed in life, you need three things: a wishbone, a backbone and a funny bone.” In business, as in life, McEntire is incredibly accurate in 


Startup - Vivian holding a cupcake
5 Things I Learned Working at a Startup

5 Things I Learned Working at a Startup

By Vivian Lee, Social Media Marketing Lead at Wingman Direct Marketing (WMDM)  Today is my last day at WMDM.   In November 2019, I received an email from someone named David Daigle, asking if I was interested in a Digital Marketing position at WMDM. I wasn’t familiar with WMDM at the time, 


SEO
Securing Your Website Is Table Stakes for SEO in 2021. Here’s What You Need to Know.

Securing Your Website Is Table Stakes for SEO in 2021. Here’s What You Need to Know.

“All major internet traffic is going to be encrypted very, very soon.” This is what Jimmy Wales, founder of Wikipedia, said during his keynote speech at IP Expo Europe in 2015. Securing your website is no longer a “nice to have” in 2021—end-to-end encryption is now a “must have” with 


marketing resolutions
5 Marketing Resolutions for Your Business in 2021

5 Marketing Resolutions for Your Business in 2021

As we enter 2021, many of us are considering starting a new habit (or breaking one) as our new year’s resolution. You may have started thinking about your personal resolutions—but have you thought about marketing resolutions for your business?   When it comes to marketing, there are many strategies that can help 


christmas - images of the wingman crew with their santa hats
Christmas Traditions in the Wingman Homes

Christmas Traditions in the Wingman Homes

Christmas arrives in only a couple more sleeps!  There are so many holiday traditions that are shared across households and loved ones. For fun this year, the Wingman crew wanted to share our traditions with all of you. Enjoy!  Wingman Crew Holiday Traditions  Britt  Growing up, we always got to open one 


Mental Health - Businessman with shadow of superhero
Mental Health and COVID-19: 5 Tips for Business Owners and Entrepreneurs to Cope

Mental Health and COVID-19: 5 Tips for Business Owners and Entrepreneurs to Cope

It’s not uncommon for business leaders, owners and entrepreneurs to have “superhero” status attached to them, but even heroes need help from others. These company heads build innovative industry giants so they themselves must be invincible, right? No, even business leaders aren’t immune to mental health problems. Considering recent COVID-19 


Marketing Agency - Blue background with mountains and woman standing by direction signs.
Marketing Agency Life: An Intern’s Lessons Learned

Marketing Agency Life: An Intern’s Lessons Learned

When you’re in school, you hope that you will be happy working in the field of your chosen major. Not everyone plans their major and their livelihood. I know I sure didn’t. You see, I’m in my second, nay third attempt at an education that will serve a career that 


5 Digital Marketing Trends in 2021

5 Digital Marketing Trends in 2021

Let’s be honest—2020 has been a crazy year for everyone.  COVID-19 has brought changes to our lives, to society, and how we handle our business. The global pandemic has—quite literally—permanently shifted the views of our peers alike.  Consumers are turning to digital mediums as an integral channel to purchase goods 


holiday marketing
12 Days of Christmas: Holiday Marketing Ideas for Small Businesses

12 Days of Christmas: Holiday Marketing Ideas for Small Businesses

Ah, the holidays
 The happiest time of year filled with fun, family, friends, food
 and stress. And let’s face it: the stress is only magnified for small business owners like you. If the past few months are any indication, everyone will still be buttoning up their plans just weeks (and 


Branding - What Does Your Branding Say About Your Business?
What Does Your Branding Say About Your Business?

What Does Your Branding Say About Your Business?

Look at your business’ branding for a moment. Is it made up of different colours, logos, and voices? What do you think your branding says about your business? To be clear, your brand and your branding are two separate things. You have 100% control over your branding, but your brand 


Budget - Word Map showing Budget, Plan, Revenue, Forecast, Reporting
8.5 Ways to Budget Your Marketing for 2021

8.5 Ways to Budget Your Marketing for 2021

Since the new year is almost upon us [and 2020 can’t end soon enough, eh? 😉 ], we at Wingman thought we would itemize a few of the more common marketing budget strategies to assist you in getting your 2021 marketing books in order. If 2020 taught us anything, it 


Small Business Owner vs. Entrepreneur: Which One Are You? Zoom meeting with David Daigle showing presentation including Wingman avatar.
Small Business Owner vs. Entrepreneur: Which One Are You?

Small Business Owner vs. Entrepreneur: Which One Are You?

By David Daigle, Crew Chief at Wingman Direct Marketing  This week is Calgary Small Business Week. Yesterday, through the Calgary Chamber of Commerce,  I had the privilege of presenting a workshop to fellow small business leaders on the topic of Marketing Strategy: Back to the Basics. It was an extremely enjoyable moment for me as 


Wingmanning to have your back. Two men standing in aircraft hangar looking at a tablet.
Five ways WMDM uses ‘Wingmanning’ to Have your Back

Five ways WMDM uses ‘Wingmanning’ to Have your Back

In a 2019 GQ article, author Sophia Benoit described “How to be a good Wingman.” Movies portray the Wingman assisting their friend in their pursuit of someone they find attractive. Wingman Direct Marketing (WMDM) favours the flight terminology that defines “Wingman” as a pilot who supports and protects the flight lead 


Colour swatches on desk and person designing on tablet.
Let’s Talk Colour – Designing for Online and Offline Mediums (Part 2)

Let’s Talk Colour – Designing for Online and Offline Mediums (Part 2)

In last week’s blog, we explained the differences between offline, print-oriented colour frameworks (PMS and CMYK) and online, screen colour frameworks (RGB and HEX). We also covered when to use each of them.   But what if you are designing for both online AND offline? Colour needs to appear the same to the 


RGB CMYK HEX and PMS. Colour palette book over blue background.
Let’s Talk Colour – What’s the Difference between RGB, CMYK, HEX and PMS? (Part 1)

Let’s Talk Colour – What’s the Difference between RGB, CMYK, HEX and PMS? (Part 1)

One of the first steps in every brand development project for a client is the generation of a powerful and meaningful colour palette. Colour is a very important part of your branding. It’s often the first thing someone will remember about a brand and plays a huge part in how they feel towards it. 


Voice Search
10 Voice Search Statistics Businesses Need to Know in 2020

10 Voice Search Statistics Businesses Need to Know in 2020

The world has seen some massive shifts in 2020, but when it comes to the world of search this year, no other segment has grown larger than voice search. So, it is official: we talk to computers and computers talk to us back. We tell them to order us food